Even though it's a fancy word, transmedia isn't some new 21st Century technology.  There's actually nothing new about transmedia.  It's simply a term that explains how to use existing media platforms -- digital, virtual, traditional, even reality -- to create a more fulfilling way of telling stories.  And, that's an exciting prospect for filmmakers, documentary producers, advertisers, PR professionals, and even educators.

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Transmedia doesn't just replace linear, one-dimensional storytelling;

it has the power to turn it into an ongoing narrative that is 

multi-dimensional/multi-perspective and can span multiple platforms

that are mostly digital because that's where the audiences are these

days. Transmedia can also include traditional spaces as well. 

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Wouldn't "The Wizard of Oz" have been a more interesting story if there

were a Wikipedia page for Oz, a comic book, or if each of the characters

had their own social media accounts in which they could supply additional insights into the back story and character motivation?

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Whether you're making a work of fiction or nonfiction, TV series; you work in the advertising and public relations industries, even in the classroom, the application of transmedia can add all those dimensions and create a more satisfying audience experience. 

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