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Meet Those Behind

E  L  A  S  T  I  C    M  E  D  I  A


Larry Weiner

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Sonja Bozic

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What Brings Them to the Drawing Board

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Larry Weiner, APR, Fellow PRSA

What makes Larry so uniquely qualified to be a transmedia pro is his decades-long experience as a storyteller -- in a myriad of forms. In the film industry, he was part of the story development team that created what became a Muppet holiday classic -- "Emmet Otter's Jugband Christmas." He also worked on the Ingrid Bergman film, "The Mixed-up Files of Mrs. Basil E. Frankweiler" and the CBS Movie-of-the-Week, "The Last Giraffe." He is also an award-winning audio dramatist, having written shows for Kelli O'Hara, Marin Mazzie, Shirley Jones, Ed Asner, and Moira Kelly, And, he is an award-winning advertising copywriter/director. Transitioning into advertising and public relations after Westfall Productions, Larry created his own company “Weiner Communications” where his corporate storytelling career ranges from such clients as Pepsi Cola, Sony Electronics, Beneficial Finance, BMW, and many others. He is also an acclaimed public relations professional, having received the industry's highest honor -- induction into the Public Relations Society of America's College of Fellows. Larry also founded the Public Relations Student Society of America (PRSSA) chapter at Montclair State University, an outlet for students to broaden their PR horizons. 


As a university-level transmedia instructor, he has created an incredible variety of projects, ranging from the Metropolitan Opera Guild to the Scifi Channel's "Sharknado" films. Larry is also responsible for the introduction of two courses: Integrated Marketing Communication and Creative Advertising and serves as one of three professors in the school who teach transmedia. As an educator, he has provided his students with clients such as Lorena Ochoa, the United States Postal Service, Autism New Jersey, K. Hovnanian Homes, amongst many others. His current client, the Motown Museum, is the ultimate test of how the world of transmedia stands the test of time. Though a veteran in communications, transmedia, and public relations, Larry Weiner’s story is far from finished!

Sonja bozic, Phd

Serbian native Sonja Bozic is a multi-award-winning filmmaker and professor. Based in New York City, she has edited, directed, and produced a wide range of video forms such as the documentary “The Maria - Armando (Coming Out as a Drag Queen),” the short “Christina,” the promotional video “Tornado Emergency: Joplin and Tuscaloosa,” amongst many others. Her films have been screened at festivals internationally, including the Cannes Film Festival, and she participated in the 2013 Tribeca Hackathon as part of the Frontline/ProPublica team. Sonja was also on the committee of organizers for the Media Festival at the 2009 NAB/BEA conference in Las Vegas. 

She earned her Ph.D. in Transmedia Storytelling at Ohio University, where her transmedia research was nominated for the Trisolini Fellowship Award. Also, she attended the Producing Fundamentals Intensive at SPS NYU. Sonja is currently teaching film editing at the New School, New York City and transmedia at Montclair State University, New Jersey.

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